Sunday, March 20, 2011

Thursday, March 10, 2011

大錯誤容易反省,小習氣不易去除。- 證嚴法師靜思語

It is easy to reflect on major mistakes, and hard to eliminate small bad habits. - Master Cheng Yen

Tuesday, March 8, 2011

The best initial learning comes from "open-ended" questions. - Running Lean

Your free users are not your customers (yet). - Running Lean

What is a good Free plan?
A good Free plan should ideally behave similarly to a Free Trial. The difference is that while a Free Trial is time-based, Freemium is usage based. If you understand the usage pattern of your product, you should be able to design the Free plan so that a user naturally outgrows it at some point X in the future that you can reasonably predict.

Case Study: Mailchimp
Mailchimp is frequently cited as one of the Freemium model success stories, but too often people fail to recognize that Mailchimp didn’t start with a free plan. In fact they spent years building a powerful, affordable (but not free), profitable product first, with years of pricing experimentation, before backing into a free plan.

When to use Freemium versus Free Trials?
Once you’ve built the right product, Freemium can be a powerful user acquisition strategy for consumer facing products that naturally tend to be more “FREE” driven. Businesses, on the other hand have come to expect time-based trials and the added complexity of tracking and carrying free users may not be warranted here.

Pricing should be set with the buyer in mind, not the seller. - Running Lean

Bind a solution to the problem as late as possible. - Running Lean

Friday, March 4, 2011

Thursday, March 3, 2011